Core Driven Fitness is a personal training service that emphasizes nutrition, self defense, and mental empowerment. My client wanted his website to build credibility for his brand and emphasize the extensive services that his business offers.

I discovered feature opportunities, design elements, and interactions while identifying problem areas and pain points with my client’s previous site. I incorporated my findings into a fresh, new design that reflected both user and client goals.

Methods Used: Client/Stakeholder Requirements, Competitive Analysis, Brainstorming/Sketching, Wireframes/Mockups, Font & Colors Hierarchy, UI Transitions, Usability Checklist, User Testing