The Confection Bar is a bakery located in Cincinnati, Ohio. The owners are passionate about their craft and wanted a website that better reflected their brand, built credibility, and showcased their services and products in a pleasing (and appetizing) manner.

After gathering requirements from the client and conducting user interviews with customers, I designed a website that fixed identified problem areas, built trust through a positive user experience and credible content, and embodied the bakery’s brand while emphasizing its products and services.

Methods Used: Client/Stakeholder Requirements, Competitive Analysis, User Interviews, Brainstorming/Sketching, Wireframes/Mockups, Font & Colors Hierarchy, UI Transitions, Usability Checklist, User Testing